It all started with a handful of unique swaddle designs...
Fast forward a few years and Anchor & Arrow has evolved into 10 different product ranges, nominations across four stand out categories in the AusMumpreneur Awards, and a boutique in the heart of Freshwater Sydney.
In today's Carrier Diaries, we chat with Lorna, the inspiring mum who amongst working full time in media, longed to tap into her entrepreneur side - and began designing a range of stylish, quality products for growing families.
So we invite you to sit back, pour a cup of tea and get to know our next mama muse //
Curating and creating beautiful pieces for children seems like a dream job for a mum! How did Anchor & Arrow get started? In my previous life ( before kids) I worked in media and advertising. I was the last of my friends to be ready to have a baby but I always struggled to find them baby gifts that were practical and weren't so baby in the way that they looked. I remember thinking I would go nuts surrounded by dinosaurs and polka dots especially living on minimal sleep and that products didn't have to look so baby so i set out to design my own prints. I found the best quality fabrics I could find and worked with a local artist to bring my visions to life and launched 4 prints which people really loved. From there I just started designing things that I loved and people seemed to really resonate with the style. We also pride ourselves on working with Aussie artists for all of our designs, it brings a unique element to every one of our products.
How babywearing has helped you transition back into work life? I couldn't have lived without my carrier. From a few weeks old I had Harvey strapped to me, he really didn't want to be put down so wearing him made it possible to work and do every day tasks. Many of our customers will have seen me wearing the Sia carrier with Harvey in it in store. It gave me my hands back to serve customers, respond to emails and we even designed a whole new range with him pretty much strapped to me the whole time. At home I would use the carrier just to do basic things like hang the washing out. The carrier is my most important baby item.
What is your number one mum hack? Arggggghhhh I feel like there are heaps but they change with every baby. Always have your carrier in your pram, car or nappy bag. I often grocery shop now with baby strapped to the front of me and toddler in pram. It's the only way to multi task.
Boutique Location: Shop 24, Lawrence St, Freshwater, 2096